Meet Tradeshift’s CMO Renette Youssef

September 20, 2012  |  Electronic Invoicing, North America

The Tradeshift team is dedicated to revolutionise invoicing and the way companies communicate with each other. They work hard to make Tradeshift an even better network for your business every day. Renette Youssef loves to be part of this team and gives us a sneak peak in a day of her life as Tradeshift’s Chief Marketing Officer. We managed to catch up with Renette in London following a Tradeshift Roundtable.

Renette about her job as CMO for Tradeshift: “It’s quite varied, I think – being in marketing, especially at Tradeshift. So we have to sort of target the audiences we look after. The [small business market], and the enterprise market… our campaigns are completely different and everyday is completely different. It can be a bit of social media marketing, direct mail for the enterprise clients, lots of PR… it’s crazy, but its really exciting.”

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