Siemens Enterprise Communications GmbH selects TIE DCM for global trial

October 7, 2008  |  Uncategorized

TIE Holding N.V. (“TIE”) hereby announces that Siemens Enterprise Communications GmbH has selected TIE DCM as a key part of their worldwide indirect partner program.

The TIE Digital Channel Management solution (DCM) will enable Siemens to manage and distribute their marketing and sales information real-time to their worldwide indirect sales channel. Starting with a pilot phase in the US, UK, Germany and Spain, Siemens will connect a selection of their major partners to the DCM system. After a successful pilot it will become a key part of the worldwide indirect partner program.

“By working with TIE and their DCM system we believe we will offer real value to our channel partners. The partners can simply provide the information regarding Siemens solutions, quickly, easily and without having to have specialist marketing skills or any burden of keeping information up to date. The potential for our partners to run, ready branded, targeted campaigns at the click of mouse is very exciting”, said Adrian Honey, Director of Global Indirect Channel Marketing. “From a Siemens perspective we reduce the time to get information into the market and are obviously pleased that accurate, complete and up to date information about our products and solutions is available to the market and is being actively promoted by our partners”.

“Siemens really understands the value of getting their marketing and sales content fast and easy into the worldwide market and recognizes the power of the TIE technology” says Jan Sundelin, CEO of TIE. “By using the TIE DCM system, Siemens will be able to reduce their costs and increase the Marketing reach for Siemens and their channel partners”.

Source: TIE


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