The Washington Post posted an article “With historic losses looming, Postal Service launches new ad campaign”. The ad campaign is designed to promote the security and reliability of snail mail. The first ad, “Hacked,” reminds viewers that snail mail is safer than virus-prone e-mail, while the second ad, “Face to Face,” promotes the value of hand-delivered mail.
Responses
The new ad campaign created quite some arousel, like on DigitalTrends.com and of course on Twitter. Like this tweet:
“A refrigerator has never been hacked.”
This is how an announcer begins one of two new 30-second spots called “Hacked” which are part of USPS’ latest campaign to save itself from doom.
The other ad assures viewers that with USPS, important information won’t disappear with a click. Safe and secure are the central words repeated prominently in the two ads.
Comment form USPS
“We’re not trying to be Luddites here. We’re not trying to say technology is bad. But the predictions of how fast customers would leave us were overstated,” according to Joyce Carrier Carrier also pointed out that market research shows that people feels secure about their paper mail. $145 million was spent in 2010 on print, television and online advertising.
Ailing USPS – 10USD billion los in 2011
Tthe United States Postal Service is ailing—and it’s mostly thanks to e-mail:
- mail volume has been down by more than 43 billion in the past five years,
- mail volume has declined by almost 50 percent in the past 10 years.
- a 1 percent decline in overall mail volume, according to Carrier, means a loss of $300 million.
- USPS will announce a loss of close to $10 billion this year.
es on
As the less paper office is continually shaping up the US postal service is going to have a very hard time in the future. More organizations are becoming more aware of how E-invoicing is environmentally correct and what the time & cost savings are with an electronic invoicing initiative!
I agree completely with James. eInvoicing and eBilling have the Post Office licked on all counts: delivery time, cost, environmental impact and also most definitely on security. How hand delivery can be considered more secure than 256-bit encryption escapes me!