Wireless customers struggle less with e-bills

Wireless customers struggle less with e-bills

There’s no need to discuss whether or not e-billing is a more environmentally friendly way of handling your invoices than using paper. But the convenience of e-invoicing can be debatable, especially for SMEs. However, a recent study has shown that wireless customers who receive their bills electronically tend to be more satisfied with their billing than those who receive bills through regular mail.

Reading and understanding is easier

Sprint Nextel, a company that offers wireless and wireline communications, commissioned the study. It was conducted by BIGinsight, a market intelligence firm. It included more than 950 interviews with customers from each of the major US wireless carriers. Scott Rice, vice president IT Care and Billing Services at Sprint, said:

  • “For years we have promoted electronic billing options as convenient, environmentally friendly ways to view, analyse and pay their bills.”
  • “The study tells us that wireless customers who receive their bills electronically are significantly more likely to be very satisfied with the ease of reading and understanding their bills.”

Sprint has achieved a 64 per cent reduction in its annual paper purchases since 2007. Saving an estimated total of US$64 million. That makes e-billing quite convenient indeed.


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