ReadSoft to open office in Johannesburg

ReadSoft 225x225 ReadSoft to open office in JohannesburgReadSoft’s head office is located in Helsingborg, Sweden. The provider of software solutions for Document Process Automation is now starting up an office a bit further to the south, Johannesburg, South Africa to be precise. This isn’t the first time that ReadSoft is expanding its scope, because the company has operations on six continents and in seventeen countries. The new subsidiary will operate under and report into the region EMEA.

Growth as motivation

ReadSoft of course has its reasons to start up business in Africa. The focus on the South African market and the African market in general will increase the opportunities to close more and larger deals in the region and the company expects solid growth in this market. The new Managing Director of ReadSoft South Africa is Mr Robin Beetge. He will strive to increase the customer base and the partner network, but also to support existing customers in the region.

The importance of Africa

Per Åkerberg, President and CEO of Readsoft, furthers expands on the enterprise’s motivation to embrace the South African market:

  • “ReadSoft already has many successful customers in the region including ABB and Arcelor Mittal, and automates a number of central and provincial government shared services functions. From Census projects to Accounts Payable solutions, Africa has become more and more important to us over the years.”
  • “South Africa is one of the leading emerging economies in the world and a member of BRICS and our local presence will put extra focus on our products, solutions and services in this market and we can also give our customers and partners better first hand support.”

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