Ricoh announced the demonstration of Clickable Paper at drupa. Clickable Paper is a new planned cross-media service. It allows consumers to point an iPhone or Android smartphone at any printed surface and receive related online content.
An e-invoicing leg up
The use of paper (unfortunately) is well and truly a phenomenon of invoicing. This certainly is a reason for us to believe that Clickable Paper, a service to link paper to digital information, can contribute to the adoption of e-invoicing. It can serve as a push in the right direction for those who are still hesitant to go digital.
Hotspot for more content
The Clickable Paper demonstration includes a mobile app and authoring process that links on-line content to any segment or “hotspot” of the printed media. The smartphone is pointed at an area of interest within a printed media, the captured image is recognised, the hotspot is identified and the relevant content is presented to the user. Relevant content? Think of related videos, experts’ blog posts, and industry reports.
Opportunity
Sam Hosoe, executive vice president Production Print Marketing Centre at Ricoh, commented on the new product:
- “We are delighted to demonstrate this exciting new cross-media technology at drupa, Clickable Paper exemplifies Ricoh’s theme of ’Print And Beyond’, an innovative technology providing a tremendous opportunity to build new services and added value to our customers.”
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