Tradeshift to tap in to Chinese market

September 2, 2013  |  Asia, Electronic Invoicing

Tradeshift, in person of Christian Lanng is busy with expanding the size of Chinese users on Tradeshift from currently several thousands to more than 100,000 in the next 12 months by building up a localization version in China.

Large companies all over the world now ask Tradeshift to help them connect their suppliers in China for them outside China. That’s going to be the first focus of Tradeshift and over the next 12 months they will be inviting more than 100,000 Chinese suppliers to join and do businesses with these large companies.

Preventing failure

Tradeshift is on a prudent way to step into Chinese market. Lanng and his team have looked at a lot of previous companies.

“One thing that was clear was that before you do anything, you absolutely need to understand the culture and the needs of the Chinese people around and trying to come from the outside with your own models,” Lanng concluded.

Some foreign companies tumbled when pushing their ambitious plan in China. Lanng said a win-win solution may help Tradeshift avoid failure in China.

“I think some American companies they have tumbled because they have such a big home market and they build so much successful products in the U.S. and they always take products to China. I think to be really successful is not enough that your company grows but hopefully many Chinese companies will grow with us and that’s always our success criteria,” explained Lanng.


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