It has only been since the early 90’s that email has been adopted by the vast majority of communicators worldwide and it seemed that this would be the unbeatable way of communicating.
Right now, the new situation is that email is for old people – literally. A survey by ComScore explains that especially the new generation internet users has massively turned to social networking to contact each other.
The use of email dropped 59 percent among users aged between 12 and 17. Email has lost an overall part of 8 percent, according to ComScore’s 2010 Digital Year in Review. Users between 18 and 54 have also turned to substitutes for email, whereas people of 55 and older have actually embraced email tighter than before. In time, email could be pushed off the road by social media when these forms are optimized concerning their messaging system.
Young people are turning to social networks to communicate instead of traditional means. The activity accounts for 14 percent of time spent online in the U.S. That growth is fueled largely by Facebook, which has only continued to expand its reach in the past year, as expected. No less than 10 percent of page views in the U.S. are on Facebook, and the amount of users grew by 38 percent to 153.9 million users in America. Total time spent on the Facebook site went up 79 percent to 49.4 billion minutes. Moreover, Facebook is not ready yet: when their new messaging system catches on, email providers such as Gmail might have a strong new competitor.
Facebook is the largest but not the only part of the social networking picture. Nine out of every ten online users visited social networking sites by the end of 2010. LinkedIn grew by 30 percent to 26.6 million users, as Twitter grew 18 percent to 23.6 million users, and Tumblr saw 168 percent growth to 6.7 million users. MySpace saw a decrease of 26 percent, dropping to 50 million users.
So pay attention to the new ways of (social) communication with e-invoicing and e-billing!