Vodafone to plant tree for each new e-invoicing user

Vodafone Czech Republic has joined forces with local NGO ‘Agency for nature conservation and landscape protection’ (Agentura ochrany prirody a krajiny CR, AOPK CR) to launch an environmental campaign throughout the country. As part of this campaign, a tree will be planted for every customer that activates Vodafone’s recently launched electronic billing service.
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The trees will be planted in seventeen protected regional areas and in two regions situated outside these areas throughout the Czech Republic. A total of 500,000 trees are intended to be planted across the country by the middle of 2011.
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With this initiative, Vodafone declared it is enabling AOPK CR to continue the latter’s efforts to increase the diversity of the country’s flora despite reductions in public funding. Vodafone launched a e-invoicing service for its postpaid customers in March.

Source: www.tradingmarkets.com